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Call for Papers Announced for Digital Research Conference

Thursday, November 12, 2015  
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Austin, Texas | March 29 & 30, 2016

Call for Papers

The 2016 CASRO Digital Research Conference provides a unique and valuable forum for researchers and practitioners to learn from their peers through objective, evidence-based research. This is your chance to participate – The Conference Committee has issued this Call for Papers for original contributions that will spur constructive debate and increase our industry’s collective knowledge of digital market research.

Technological and methodological advancements continue to drive change in the business world, and the commercial research arena is no exception.  Omnipresent devices that capture and deliver digital information have accelerated the speed, opened access to new respondents, and expanded the nature of measurement within traditional quantitative and qualitative marketing research.  

The impact of these advancements is arguably an evolutionary one.  Other advances have produced new data sources, new analytical approaches, and new platforms for understanding what consumers want and for predicting what they will buy.  Some regard these developments as revolutionary and even disruptive.  For the 2016 CASRO Digital Conference, we seek papers examining revolutionary as well as evolutionary changes affecting the research industry.  Papers may cover topics including but not limited to the following:

Survey research methods: We invite paper submissions that explore how elements of survey research are evolving in arenas like Sampling (data quality, respondent cooperation rates, respondent validation, privacy and security) and Data Collection (respondent-driven mobile data collection, researcher-driven mobile data collection, video and voice response, survey design, scale presentation, gamification, and polling).

Non-survey research methods: We seek paper submissions that evaluate and apply methods of gaining insights outside the realm of the “ask and answer” purview of surveys: Unstructured information sources like social media and other technologies that produce large volumes of potentially usable text; Newly scalable data types like biometrics, implicit association tests, facial coding, eye tracking, and response latency; Newer platforms like crowdsourcing and predictive markets; Modern ethnographic techniques; Large databases of consumer behavior (Big Data).

Integration of survey and non-survey research methods:  We are especially interested in papers demonstrating actionable syntheses of survey and non-survey approaches to improve the quality of decisions that business managers.

The commercial research landscape does have periods of stability, but now is not one of them.  Be a part of the discussion.

Dates & Deadlines

January 8, 2016
Deadline for submissions.

January 19, 2016
Selection of papers announced.

March 4, 2016
Final presentation and paper due.

March 29-30, 2016
Presentation at CASRO Digital Research Conference.

Access Event Details & Paper Submission Form

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